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  • YouTube creators who are part of the Partner Program can monetize their videos with Google-placed ads and often it’s a big chunk of their overall income. 
  • But the amount of money different creators make per view varies based on a variety of factors like content category and viewer demographic.
  • Business Insider spoke with dozens of influencers who broke down their CPMs (the rate advertisers pay per thousand ad views), and what they made on videos with 100,000 and 1 million views.
  • Some also shared their monthly and yearly incomes, as well as their highest-earning videos of all time.
  • Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

This is the latest installment of Business Insider’s YouTube money logs, where creators break down how much they earn.

Influencers who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads.

But how much do they make? 

Many factors — like whether a video went viral, or whether the audience that watches their content is valuable to advertisers — will determine what a creator earns per paycheck. YouTubers are paid out monthly and either receive a check by mail or direct deposit. 

To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for Partner Program.

Making money through Google-placed ads isn’t the only form of revenue for these digital stars. Creators on YouTube can earn their money a number of ways, from sponsorships to selling merchandise.

But revenue from Google ads is a big chunk of many YouTube stars’ incomes.

Over the last few months, Business Insider has spoken with dozens of YouTube creators about how much each of them make on videos with 100 thousand, 1 million views, and even 150 million views.

Some also shared with us their monthly and yearly incomes from YouTube, as well as their highest-earning videos of all time.

Here’s a comprehensive breakdown of what they said:

How much YouTube pays for 100,000 views

Roberto Blake

Roberto Blake.

Roberto Blake


We spoke with four YouTube creators on how much money they earn on average for every 100,000 views.

Here’s what they said:

  • Natalie Barbu (278,000 subscribers) — between $500 to $1,000, she told Business Insider in February. Barbu has more lifestyle and vlog content on her channel. 
  • Roberto Blake (454,000 subscribers) — between $800 and $1,500, he told Business Insider in February. Blake is a tech YouTuber. 
  • Marko Zlatic (385,000 subscribers) — between $1,300 and $1,500, he told Business Insider in February. Zlatic’s videos are dedicated to personal finance. 
  • Ruby Asabor (173,000 subscribers) — between $2,200 and $2,500, she told Business Insider in February. Asabor makes business videos. 

Read the full post: How much money a YouTube video with 100,000 views makes, according to 4 creators

How much YouTube pays for 1 million views

Marina Mogilko

Marina Mogilko.

Marina Mogilko


How much money a YouTube creator makes for a viral video with 1 million views can vary wildly — but it’s usually quite a payday.

We spoke with five YouTube creators on how much money they earn on average for every one million views.

Here’s what they said:

  • Jade Darmawangsa (354,000 subscribers) – $3,600, she told Business Insider in March. 
  • Shelby Church (1.5 million subscribers) — between $2,000 and $5,000, she told Business Insider in July 2019. 
  • Austen Alexander (435,000 subscribers) — around $6,000, he told Business Insider in November 2019.
  • Marina Mogilko (1 million subscribers) — around $10,000, she told Business Insider in August 2019.
  • Kevin David (1 million subscribers) — around $40,000, he told Business Insider in August 2019.

Read the full post here: How much money a YouTube video with 1 million views makes, according to 5 creators

How much YouTube pays for 4 million views

Shelby Church

Shelby Church.

Shelby Church


We spoke with two YouTube creators, Shelby Church and Alyssa Kulani, about how much each of them earned from videos with 4 million views.

Here’s what they said: 

Shelby Church — $15,000

Church, who has 1.3 million subscribers, told Business Insider in November 2019 that she earned $15,000 from a YouTube video with 4.1 million views — the most she’s ever made from a single video in nine years as a creator.

Her video, titled “This Is How Much YouTube Paid Me for My 1,000,000 Viewed Video (not clickbait),” is about how much YouTube paid her for a previous video with 1 million views.

Alyssa Kulani – $23,000

Kulani’s video, titled “Telling my best friend I like him…*PRANK*,” was picked up and recommended by YouTube’s algorithm, which prompted the video to go viral and gain 4 million views, she told Business Insider in November 2019.

Read the full post: 2 YouTube creators told us how much money they earned from videos with 4 million views

How much YouTube pays for 150 million views

Paul Kousky

Paul Kousky.

Paul Kousky


Paul Kousky films videos about Nerf guns for YouTube and has 10.9 million subscribers. 

He told Business Insider in December that he earns a majority of his revenue through ads on his YouTube channel, PDK Films.

Kousky’s highest-earning video is one he posted in February 2018 titled “Nerf War: Tank Battle,” which went viral worldwide six months later, he said. 

By the time the video had hit 150 million views (it continues to rack up views), he earned $97,000 in AdSense revenue, he said.

Read the full post here: How much money a YouTube video with 150 million views makes, according to a top creator

The most money YouTubers have made from a single video

Jade Darmawangsa

Jade Darmawangsa.

Jade Darmawangsa


Business Insider spoke with 13 creators with very different channels and they shared the most amount of money YouTube has paid them for a single video.

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Here’s what they said: 

  • Cathrin Manning (183,000 subscribers) — $3,886, she told Business Insider in April. This is her most viewed video, titled “How Long It Takes To Get Monetized On YouTube,” with 541,000 views. 
  • Jessica Stansberry (80,000 subscribers) — $4,091, she told Business Insider in April. The video is about how to use Trello, which is a project management system, she also said is repeatedly her top-earning video each month.
  • Jade Darmawangsa (330,000 subscribers) — $5,000, she told Business Insider in April. The video, “How To Grow with 0 Views and 0 Subscribers,” has 2 million views.
  • Kyra Ann (88,000 subscribers) — $6,000, she told Business Insider in March. Kyra is a minimalist who shares her experience and tips on YouTube with her 77,000 subscribers.
  • Natalie Barbu (278,000 subscribers) — $8,000, she told Business Insider in February. The YouTube video was about how to start an online store, which has 390,000 views.
  • Ruby Asabor (173,000 subscribers) — $9,000, she told Business Insider in February. Asabor is a 22-year-old YouTube content creator and motivational speaker.
  • Alyssa Kulani (732,000 subscribers) — $23,000, she told Business Insider in November. In late 2018, YouTube’s algorithm picked up and recommended a video she posted in October of that year titled, “Telling my best friend I like him…*PRANK*.”
  • Shelby Church (1.5 million subscribers) — $30,000, she told Business Insider in January. The video, about Amazon FBA (Fulfillment By Amazon), had an unusually high CPM rate and had about 1.8 million views.
  • Kevin David (1 million subscribers) — $50,000, he told Business Insider in August 2019. The video is a how-to guide for using Facebook ads.
  • Brian Barczyk (2.7 million subscribers) — $50,000, he told Business Insider in January. This was Barczyk’s highest-earning video, which he posted in July 2017, titled “MY SNAKE IS EGG BOUND!!! NOW WHAT?!!!” The video has over 28 million views.
  • Graham Stephan (2 million subscribers) — $56,000, he told Business Insider in March. The video titled, “How I Bought A Tesla for $78 per month,” has 6 million views.
  • Marko Zlatic (385,000 subscribers) — $70,000, he told Business Insider in February. The video, titled “How Car Dealerships Rip You Off,” has 6 million views.
  • Paul Kousky (13 million subscribers)— $97,000, he told Business Insider in December. He films videos about Nerf guns, said the video, titled “Nerf War: Tank Battle,” had 150 million views.

Read the full post: 13 YouTube stars break down the videos that earned them the most money, from $4,000 to $97,000

How much money YouTubers make a month

Kyra Ann

Kyra Ann.

Kyra Ann


Each month, many YouTube creators earn money off the ads that play in their videos.

Creators on YouTube earn their money a number of ways, from sponsorships to selling merchandise.

Still, one of their main sources of revenue is often directly from YouTube through ads. So how much do YouTubers generally make per month? We spoke with seven of them.

Here’s what they said:

Read the full post here: YouTube creators break down their monthly incomes from the platform

How much money YouTubers make a year (2019)

Andrei Jikh

Andrei Jikh.


Andrei Jikh/YouTube



We spoke with four YouTube creators on how much they earned in 2019 from YouTube ads.

Here’s what they said: 

  • Sienna Santer (397,000 subscribers) — $44,000, she told Business Insider in January. 
  • Andrei Jikh (760,000 subscribers) — $100,000, he told Business Insider in December. 
  • Shelby Church (1.5 million subscribers) — $140,000, she told Business Insider in January. This is more than double what she made in 2018.
  • Ryan Scribner (640,000 subscribers) — $220,000, he told Business Insider in May.

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