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Salesforce is teaming up with Workday on its new tools for reopening businesses safely, as it increasingly invests in an entirely new business (CRM, WDAY)


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Salesforce is teaming up with Workday on its new tools for reopening businesses safely, as it increasingly invests in an entirely new business (CRM, WDAY)

Salesforce is integrating its new Work.com suite to help organizations reopen safely amid the coronavirus crisis with tools from employee management company Workday.Salesforce is investing in employee management tools and partnerships like this because it believes that having good customer relationships — which its core business focuses on — starts with making sure employees have…

Salesforce is teaming up with Workday on its new tools for reopening businesses safely, as it increasingly invests in an entirely new business (CRM, WDAY)
  • Salesforce is integrating its new Work.com suite to help organizations reopen safely amid the coronavirus crisis with tools from employee management company Workday.
  • Salesforce is investing in employee management tools and partnerships like this because it believes that having good customer relationships — which its core business focuses on — starts with making sure employees have good experiences at work, according to Bill Patterson, Salesforce’s head of CRM applications.
  • While some see Work.com as a way for Salesforce to take on an entirely new business, Patterson said that it plans to do so by leaning into partnerships like this one. 
  • Workday’s employee data can help organizations determine things like who wants to return to work, what groups of employees should return together for the reopening to be most effective, and if employees have been trained on the right safety skills.
  • Click here for more BI Prime stories.

Salesforce is expanding the capabilities of its new Work.com resources that aim to help organizations reopen safely after closing during the coronavirus pandemic by teaming up with employee management software company Workday. 

While Salesforce’s tools can track data related to employee health, its systems don’t actually house employee data. That’s where Workday comes in. The two companies built integrations between Work.com and Workday’s tools and databases. 

The coordination is meant to give businesses and public organizations more information that will help them manage their workforce when reopening, said Bill Patterson, Salesforce’s head of CRM applications.

“All of those connected data elements between Workday and Work.com actually ensure that organizations have the best information possible so they can make decisions,” Patterson told Business Insider. “And those decisions are not just limited to HR or sales or service. They’re really thinking about companies as a whole.” 

Salesforce’s launch of its Work.com tools have led some to speculate that the company could be eyeing the employee management software space more broadly. Customer relationship management software — Salesforce’s bread-and-butter — and human capital management software have “obvious parallels,” Valoir analyst Rebecca Wettemann recently told Business Insider, because both manage people and experiences. As another indication, Salesforce has recently ramped up the emphasis on its online learning tool, Trailhead, too.

When asked if Salesforce planned to expand more aggressively into employee management software, Patterson said Salesforce plans to “lean in” to partnerships like the one with Workday to beef up its own offerings. The Work.com tools are priced as separate add-ons for existing Salesforce subscriptions, and organizations with myTrailhead licenses will get new pre-built employee safety trainings. 

Salesforce is making investments in this area because it believes that having good customer relationships starts with making sure employees have good experiences at work, Patterson said, and right now, that means making employee safety a priority. 

This latest partnership builds upon a years-long relationship between Salesforce and Workday, and both want to shape what the future of work will look like after this health crisis. 

“I think there’s a real opportunity to take Workday and Work.com and define a new world of work that is about the next generation of great business process and activity,” Patterson said.

Workday’s data about employees can help organizations determine things like which employees want to return to work, what groups should return together for the reopening to be most effective, and whether employees have been trained on the proper safety skills first.

Unifying that data and Work.com tools from Salesforce will help organizations create office reopening plans that are flexible for employees and also effective for productivity, said Barbry McGann, a senior product executive at Workday. For example, integrating that data could prevent a situation where an employee says they don’t want to return to the office but have an office shift scheduled anyways.

The other big piece of the integration comes from connecting employee skills data from Workday’s Skills Cloud to the Work.com tools, McGann said. The Skills Cloud tool tracks what skills employees have learned or need based on a centralized library.

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As work changes due to the current crisis, businesses will have to assess what skills its employees have and what they need to be trained on in order to adapt, she said. 

Companies using Salesforce’s online learning tool, Trailhead, can also capture data about the skills employees are learning on the platform and connect it to a larger employee profile, Patterson said. 

The integrations will start to be available to joint Workday and Salesforce customers in June.

Got a tip? Contact this reporter via email at pzaveri@businessinsider.com or Signal at 925-364-4258. (PR pitches by email only, please.) You can also contact Business Insider securely via SecureDrop.

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