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A girl is holding a smartphone in her hands, which shows a video on the TikTok app. (posed scene)A girl is holding a smartphone in her hands, which shows a video on the TikTok app. (posed scene)

TikTok

Photo by Jens Kalaene/picture alliance via Getty Images


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  • TikTok held a remote digital event for prospective advertising clients in the Middle East and Africa this week.
  • The company pitched its efficacy as an ad platform, revealing new engagement metrics around how long users spend on the platform and watch time.
  • The pitch comes as TikTok faces the risk of closure in the US.
  • We selected slides from TikTok’s decks with key new information.
  • Visit Business Insider’s homepage for more stories.

Though the app is under threat of closure in the United States and in-person events are shut down by the risk of coronavirus, TikTok continues to market its wares to potential advertisers.

Its latest event, held digitally this week for businesses in the Middle East and North Africa, included pre-recorded keynote talks from TikTok executives and a huge range of downloadable slide decks.

The decks contained new data on how popular the app is, and how it presents itself to the public — plus how the company’s own advertising services can help boost brand visibility.

From engagement rates to how much time users spend on the app – and in which parts – here’s what we’ve learned.

The average user watches a TikTok for 12.8 seconds

TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


More than 1,000 brands have TikTok For Business accounts, averaging a 9% engagement rate

TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


TikTok has a highly unique userbase, many of whom aren’t duplicated on other apps

TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


American TikTok users spend 402 seconds on the app every time they open it

TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


TikTok’s numbers below imply five million videos are posted every hour

TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


TikTok claims to have a higher engagement rate than competitors

TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


And here’s TikTok’s official guide on how to do the Blinding Lights dance…

TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


TikTok MENA ad deck



Chris Stokel-Walker/Business Insider


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