walmart seiyu rakuten drone japanwalmart seiyu rakuten drone japan

Grocery delivery is shaping up to be an increasingly important aspect of retailers’ business models.
Kyodo News Stills via Getty Images

Shopping for groceries online is a phenomenon that’s only just started to take off. 

A May 2019 survey from Coresight Research found that 36.8% of shoppers in the United States purchased groceries online, up from 23.1% the previous year.

That means that grocery delivery is shaping up to be an increasingly important aspect of retailers’ business models.

Ecommerce insights firm Edge by Ascential published a July 2019 report on the state of the grocery business, singling out instances of innovative delivery solutions. They found a number of high tech partnerships in the works, from looping in a popular messaging app to relying on drones to fly food and essentials into an island in Tokyo Bay.

Here’s a look at what strategies retailers around the globe adopted around grocery delivery in 2019: 

Mercadona, the biggest grocery chain in Spain, partnered up with delivery platform Bringg in June to facilitate delivery orders.


Eduardo Parra/Europa Press via Getty Images

Source: Bringg

The service enables shoppers to arrange for deliveries to arrive within a “specific time slot,” according to a press release from Bringg.


Newscast/Universal Images Group via Getty Images

Source: Bringg

In the United States, Walmart sought to drive customer loyalty with its “delivery unlimited” subscription service at 1,400 locations.


Gunnar Rathbun/AP Images for Walmart

Source: Business Insider

For $98 a year or $12.95 a month, subscribers can receive unlimited grocery deliveries from Walmart.

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Shoshy Ciment/Business Insider

Source: Business Insider

And some of Walmart’s Mexican locations are also getting in on the act when it comes to delivery innovations.

walmart mexico


Source: Reuters

Walmart Japan has also come up with a rather futuristic approach to delivery. Walmart-owned Seiyu connected with electronics company Rakuten to provide drone delivery services to residents of Sarushima, an island in Tokyo Bay.


Kyodo News Stills via Getty Images

Source: Business Insider, Rakuten

The trial was limited to the summer of 2019, and allowed shoppers to select from 400 products, including perishables and alcohol.

Seiyu Group

Kyodo News via Getty Images

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Source: Business Insider, Rakuten

Instacart’s partnership with Aldi US is nothing new, but the delivery service did expand its capabilities in 2019.

aldi germany

REUTERS/Christian Charisius

In Wisconsin and Florida, Instacart and Aldi have begun testing up curbside pickup for orders over $10, in addition to its traditional delivery offerings.


Andrew Weber/AP Photo

Source: Tampa Bay Times

Exclusive FREE Slide Deck: Future of Retail: Delivery & Fulfillment by Business Insider Intelligence


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