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How retailers around the world doubled down on grocery delivery in 2019
Grocery delivery is shaping up to be an increasingly important aspect of retailers’ business models. Kyodo News Stills via Getty Images Delivery is one of the latest frontiers for the grocery business.Ecommerce insights firm Edge by Ascential analyzed the latest big moves in terms of grocery delivery, as part of its July 2019 industry report. The…
- Delivery is one of the latest frontiers for the grocery business.
- Ecommerce insights firm Edge by Ascential analyzed the latest big moves in terms of grocery delivery, as part of its July 2019 industry report.
- The report makes it clear that global giants like Walmart, Aldi, and Carrefour have made delivery a major priority.
- Sign up for Business Insider’s retail newsletter, The Drive-Thru.
- Visit BusinessInsider.com for more stories.
Shopping for groceries online is a phenomenon that’s only just started to take off.
A May 2019 survey from Coresight Research found that 36.8% of shoppers in the United States purchased groceries online, up from 23.1% the previous year.
That means that grocery delivery is shaping up to be an increasingly important aspect of retailers’ business models.
Ecommerce insights firm Edge by Ascential published a July 2019 report on the state of the grocery business, singling out instances of innovative delivery solutions. They found a number of high tech partnerships in the works, from looping in a popular messaging app to relying on drones to fly food and essentials into an island in Tokyo Bay.
Here’s a look at what strategies retailers around the globe adopted around grocery delivery in 2019:
Mercadona, the biggest grocery chain in Spain, partnered up with delivery platform Bringg in June to facilitate delivery orders.
Eduardo Parra/Europa Press via Getty Images
Source: Bringg
The service enables shoppers to arrange for deliveries to arrive within a “specific time slot,” according to a press release from Bringg.
Newscast/Universal Images Group via Getty Images
Source: Bringg
In the United States, Walmart sought to drive customer loyalty with its “delivery unlimited” subscription service at 1,400 locations.
Gunnar Rathbun/AP Images for Walmart
Source: Business Insider
For $98 a year or $12.95 a month, subscribers can receive unlimited grocery deliveries from Walmart.
Shoshy Ciment/Business Insider
Source: Business Insider
And some of Walmart’s Mexican locations are also getting in on the act when it comes to delivery innovations.
JULIO CESAR AGUILAR/AFP via Getty Images
Source: Reuters
Walmart Japan has also come up with a rather futuristic approach to delivery. Walmart-owned Seiyu connected with electronics company Rakuten to provide drone delivery services to residents of Sarushima, an island in Tokyo Bay.
Kyodo News Stills via Getty Images
Source: Business Insider, Rakuten
The trial was limited to the summer of 2019, and allowed shoppers to select from 400 products, including perishables and alcohol.
Kyodo News via Getty Images
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Source: Business Insider, Rakuten
Instacart’s partnership with Aldi US is nothing new, but the delivery service did expand its capabilities in 2019.
REUTERS/Christian Charisius
In Wisconsin and Florida, Instacart and Aldi have begun testing up curbside pickup for orders over $10, in addition to its traditional delivery offerings.
Andrew Weber/AP Photo
Source: Tampa Bay Times
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