Emma Reynolds



Courtesy Macallan

  • Business Insider spoke with experts Kirsteen Campbell, Master Whisky Maker at The Macallan, and Sotheby’s Spirits Specialist, Jonny Fowle, on the increasing demand for rare and collectible whisky. 
  • According to Fowle, two of the most valuable whisky brands for collectors are The Macallan and Karuizawa, both which have new releases.
  • Some of these luxurious whisky releases are more than 60 years old and come with decanters made of hand-blown crystal and adorned with sapphires.
  • Here are six luxurious whisky launches from Scotland and Japan to look forward to this summer and fall.
  • Visit Business Insider’s homepage for more stories.

Whisky has the unique ability to take you back decades in time. Every so often, distilleries mine their old stocks in hope of creating a luxurious, well-aged, one-of-a-kind whisky that collectors will swoon over. 

Jonny Fowle, Spirits Specialist at Sotheby’s, who manages private collections and presents authenticated bottles at auctions, told Business Insider that whisky collecting has been on an upward trajectory for the last 10 years.

“Whisky is incredibly diverse and offers collectors the opportunity to create their own personal journey into understanding its nuances,” he said, adding that people also collect whisky as an investment. “As equities and property seem less and less solid, I think people are looking to diversify. Whisky has proved itself as a pretty good bet in this area.”

Kirsteen Campbell is Master Whisky Maker at The Macallan.

Courtesy Kirsteen Campbell

Kirsteen Campbell, Master Whisky Maker at The Macallan, says over the last five years the brand has seen “an increased interest in rare and collectible whiskies as appreciation for single malt Scotch has grown around the world.” For example, in October 2019, a bottle of The Macallan Fine & Rare 60-Year-Old 1926 set an auction record, fetching $1.9 million at Sotheby’s London. 

Collectors value quality, age, rarity and provenance. “But ultimately, beauty is in the eye of the beholder, and it can be difficult to prescribe exactly what will appeal to some collectors,” Fowle said.

Whether you’re new to whisky or a connoisseur, here are the latest luxurious and collectible launches that should be on your radar.

Diageo Prima & Ultima Collection


Courtesy Diageo

In late July, spirits producer Diageo released Prima & Ultima, a collection of eight rare and vintage single malt whiskies, each hand-selected by Diageo Master Blender, Dr. Jim Beveridge OBE. The liquid within each bottle comes from small casks, each aged for decades, at various Diageo-owned distilleries in Scotland. Prima & Ultima, meaning first and last, represents the first and last vintage whiskies of their kind. 

The collection includes Caol Ila 1984, Clynelish 1993, Cragganmore 1971, Lagavulin 1991, Mortlach 1994, Port Ellen 1979, Singleton of Dufftown 1988 and Talisker 31988. Each bottle represents a distinct or notable time in whisky-making history, whether it’s the introduction of a new flavor profile or the last cask created using a retired technique. 

“The quality is undeniable with high critic scores across the board,” Fowle said of the collection. “I am one of the lucky few who has been able to taste all of these whiskies and can attest to their calibre.”

Purchase details: Just 238 sets will be retailed for £20,000 ($25,000).

Glenfarclas Pagoda Sapphire Reserve


Courtesy Glenfarclas

Inspired by the tiered pagoda top that helps kilns vent at Scottish malt whisky distilleries, Glenfarclas Pagoda Reserve Series is a five-bottle collection consisting of whisky (ranging 43 to 63 years) created in the Glenfarclas Pagoda Kiln before it was decommissioned in 1972. The series revealed the final release in late June, the Pagoda Sapphire Reserve, aged 63 years.

The 1953 single malt has notes of espresso, dark bitter chocolate, tart blackberry, and gooseberry, as well as rich spices like clove and nutmeg. On the palate, there is citrus with cloves, sherried fruits, and a long finish with flavors of cocoa nibs, leather, leafy greens, and tobacco. The decanter is made from hand-blown Glencairn crystal and features 36 dark-blue sapphires to create the number ’63,’ the whisky’s age designation. The blue sapphires complement the blue crystal pagoda stopper and metallic blue-colored engravings on the side of the bottle.

Purchase details: Just 180 700ml formats ($31,038) and 63 1.5L Magnum formats ($66,530) will be made, as well as 45 of the Collector’s Edition 1.5L Magnum ($73,715). 

The Macallan Double Cask Range


Courtesy Macallan

The Macallan first launched its Double Cask Range in 2016 with the The Macallan Double Cask 12 Years Old, and in July, The Macallan finalized the range with the addition of the Double Cask 15 Years Old ($135) and Double Cask 18 Years Old ($330). Each expression is a blend of two casks: American and European oak sherry-seasoned casks. 

“Very much like the 12 Year Old, Double Cask 15 Year Old has a sweetness. The delicate and indulgent flavors of American oak including honey, citrus, and chocolate balance The Macallan’s more traditional characteristics of rich fruits, sherry, and wood spice. Double Cask 18 Year Old offers slightly more complexity, with rich raisin and sultana, notes of caramel, and ginger, subtly balanced by warming oak spice,” Campbell said. 

Purchase details: The bottles can be purchased individually, or the complete three-bottle range is exclusively available on Reserve Bar for $575.

Port Ellen 40-Year-Old – 9 Rogue Casks

Port Ellen 40 YO Open box Out Bottle

Courtesy Port Ellen

Single malt Scotch whisky Port Ellen was distilled for just 16 of the last 90 years, making every last drop coming from its casks precious. In 1979, a small parcel of stocks were set aside due to their unusual flavor profiles. Now, decades later, Port Ellen released the 40-Year-Old single malt whisky, its oldest and rarest release, which is made up of nine rogue casks from this parcel. Port Ellen’s Master Blender, Dr. Craig Wilson, blended these casks, resulting in a balanced expression featuring Port Ellen’s signature flavor of soft peat smoke. 

The whisky has herbal notes, burnt tangerine and water, crème caramel, roasted coffee, and red fruit compote on the nose. The palate consists of bonfire smoke, pipe tobacco, leather, and wood spice, with a long, smoky finish.

Purchase details: Only 1,380 bottles will be made and will retail at £6,500 ($8,488).

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The Balvenie Fifty: Marriage 0614

50yr Old 0614 Bottle & Glorifier & Secondary_700ml

Courtesy Balvengie

Scotch whisky The Balvenie is no stranger to releasing 50-year-old expressions, all of which were released under Malt Master David Stewart MBE in 1987, 2002, 2012, 2014, 2018, 2019 and 2020. This year’s Marriage release marks the third and final installment of the series: The Balvenie Fifty: Marriage 0614. The name “Marriage” comes from the tedious and difficult task of “marrying” whisky, when casks of mature malt whiskies are blended and put into a barrel to further assimilate. These bottles are made from the oldest and most precious American and European oak casks within the distillery. In Marriage 0614, Stewart  blended seven casks, and each adds a new layer of flavor to the final product. 

Marriage 0614 has notes of deep, dark spices, fruitcake, oak, dried fruits, raisins, and sultanas. The palate is rich and lush with bitter chocolate, spices, maple syrup, honey, and oak tannins.  The finish is rich and sweet with oak and spice notes. The presentation is even stunning: Each decanter is made from hand-blown crystal in Balvenie’s signature bottle shape, modeled after the copper stills at the distillery. The bottle is presented in a wooden canister made from elm trees found on the distillery’s grounds (there are 48 layers of elm and two layers of brass).

Purchase details: Launching in mid-September, there will be just 148 bottles globally, and each retails for $40,500.

Karuizawa 35-Year-Old Budō Collection

Budo Collection   Set Teaser   Original

Courtesy Karuizawa

Karuizawa distillery first opened in 1955 and closed in 2000 before the Japanese whisky boom in Western countries. Today, Karuizawa is regarded as one of the most sought-after Japanese distillers due to its limited remaining supply. This November, a private bottling of Karuizawa 35-Year-Old Budō Collection will be released by dekantā, an online retailer of rare Japanese spirits and wine. There are three bottles in the collection, each containing whisky distilled in 1981 and matured for 35 years in an ex-sherry cask before being bottled in 2017. It has rich sherry notes with cinnamon-baked plum, rich cocoa, burnt toffee, and sweet licorice. On the palate, there are Christmas cake flavors with fresh tobacco leaves, sticky dates, and rich oak and a long, spicy finish of blackcurrant and red leather.

While Fowle isn’t specifically speaking to this release, he said: “Japanese whisky has seen enormous surges in value in recent years. Now, almost every Japanese single malt is released on tight allocation and closed distillery whiskies sell for hundreds of thousands.” Each bottle is painted by three of Japan’s famous street artists, Fate, Phil & TwoOne.

Purchase details: There are just 43 sets, priced at $45,000 each.

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